Portland,OR—July 18, 2012—Calling allcat owners: is a trip to the veterinarian a constant cat-fight? Do you sometimes find yourself avoiding routine visitsto dodge a cat-tastrophe? Is“stressful” a term you describe the process of getting your cat out of thehouse and into the veterinarian’s office? If so, Banfield Pet Hospital and Animal Planet’s Victoria Stilwell wantto hear from you.
Banfield Pet Hospital, the world’s largestveterinary practice, and Victoria Stilwell are staging an “inFURvention” tohelp combat pet owners’ difficulties of getting their cat into a carrier whileraising awareness of the importance of regular veterinary visits for cats.Banfield and Stilwell are asking cat owners nationwide to upload videos oftheir real-life struggles and attempts to get their cat into a carrier for achance to win a year’s worth of free preventive veterinary care and a specialat-home visit and training consultation from Animal Planet’s famed pet trainer, Victoria Stilwell.
Of the 86 million felines living as pets in theU.S., an astonishing one-third of pet owners will skip a trip to theveterinarian to avoid the hassle* – yet missing a veterinarian visit couldactually cause more harm to the pet. Cats rarely exhibit signs of sickness ordisease even when a problem exists; therefore, routine veterinarian visits areessential to protecting pets from life-threatening illnesses.
“There is no doubt that cats can be finicky when itcomes to travel; however, there are easy tips and tricks pet owners can do toensure a smooth road ahead,” said Stilwell. “Pet owners don’t have to be aprofessional in order to train their cats to get into the carrier. All it takesis some practice and simple changes in behavior and cat-fights will soon be athing of the past!”
It’s timefor an “inFURvention!”
BeginningWednesday, July 18 through Friday August, 17, pet owners are invited to uploadtheir “real” cat videos to www.inFURvention.com, with the tag “#inFURvention”to be considered in need of an “inFURvention” from Stilwell. One pet owner and “inFURvention”video will be chosen to win a year’s worth of free preventive veterinary care fromBanfield and a special at-home visit with Victoria Stilwell who will giveprofessional insight into the best tips and tricks to getting your cat out of thehouse and into the veterinarian’s office.
“One of thebiggest barriers to cats receiving veterinary care is actually getting them tothe hospital,” said Dr. Jeffrey Klausner, chief medical officer for BanfieldPet Hospital. “Unfortunately, cats typically don’t show signs of illness untilit is too late; therefore it is important for cats to receive twice-yearlyveterinary visits in order to prevent, as well as diagnose and treat illnessesbefore it’s too late. Through ‘inFURvention,’ we hope to educate pet owners aboutthe importance of routine veterinary visits, and let them know it doesn’t haveto be a fight to get their cat to the vet.”
Tipsand tricks to eliminating the cat-fight!
Basictraining tips can ease cats’, as well as cat owners’ fears and hesitations whenpreparing for a trip to the veterinarian. Banfield’s medical team and Stilwell bothrecommend scheduling appointments later in the day for a quieter, calmerexperience for felines. It is also important to remember that cats aresensitive to smells, so creating a pleasant environment in the carrier is key tohelping cats cope with the trip, as well as including familiar objects such asa comfortable blanket to make felines feel more at home.
For a full list of tips and tricks to overcomingcat resistance, visit Banfield Pet Hospital online at www.banfield.com. Cat owners are welcome to submit a video for the“InFURvention” program at www.inFURvention.com with the tag “#InFURvention”beginning July 18 through August 17 for a chance at an at home visit with Animal Planet’s Victoria Stilwell.
About Banfield® PetHospital
Founded in Portland, Ore., in 1955,Banfield is the largest general veterinary practice in the world. In 2007,Banfield joined the Mars, Inc. family of businesses, and today we are more than800 hospitals strong in neighborhoods across the United States. More than 2,600veterinarians at Banfield are committed to giving pets the highest quality ofveterinary care. Banfield hospitals offer a full range of comprehensive medicalservices, computerized medical records, preventive care plans for pets andextended operating hours. Banfield Pet Hospital helps extend the lives ofmillions of pets each year through Optimum Wellness Plans®. For journalistsseeking more information, please visit our press room at http://www.banfield.com or contact our Media Hotlineat 888-355-0595.
*According to the 2011 study commissioned by BayerHealthCare LLC, Animal Health Division and conducted by Brakke Consulting incollaboration with the National Commission on Veterinary Economic Issues
**Research based on 2.5 million pets