Royal Canin launches veterinary-exclusive PILL ASSIST™ products

Royal Canin launches veterinary-exclusive PILL ASSIST™ products
St. Charles, MO (October 1, 2018) – Royal Canin, a global leader in pet health nutrition, is continuing to develop products to make the world a better place for cats and dogs. Knowing that giving medication can cause distress to owners and dogs alike, Royal Canin PILL ASSIST TM helps administer medication using a treat to disguise the pill. In fact, one in every four pet owners leaves a veterinary clinic with a pill prescription and one out of every three of these pet owners admits their dog spits out the pill.*

“At Royal Canin, we understand the stress pet owners face when trying to provide necessary medication for their pets,” said Dr. Catherine Lenox, board certified veterinary nutritionist and Royal Canin Scientific Affairs Manager. “A dog’s medication cannot help if it is not taken. Royal Canin developed PILL ASSIST to ease the burden on pet owners and enable dogs to better consume the medication they need.”

Royal Canin’s new PILL ASSIST enabled successful pill administration in 97 percent of cases** and helps pet owners ensure their veterinarian’s prescription is an effective treatment at home for their dog. The product:

Contains a soft texture that can easily be molded around any pill shape
Is available in two sizes: one for small dogs and one for medium-to-large dogs
Has moderate calorie content
Features vitamins and prebiotics
Additionally, these products can be used in conjunction with several Royal Canin veterinary-exclusive diets without compromising their efficacy.

Royal Canin PILL ASSIST can be found at select veterinary clinics, and pet owners should consult with their veterinarian to determine if this product is appropriate for their dog.

ROYAL CANIN USA Royal Canin USA is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, Royal Canin has 50 years of experience in delivering individualized nutritional solutions. In collaboration with an expert team of nutritionists, breeders and veterinarians from around the world, Royal Canin places cats and dogs at the central point of the innovation process. The Royal Canin product line offers a range of diets based on size, age, breed, lifestyle and therapeutic requirements. Royal Canin diets are available at veterinary hospitals and pet specialty stores nationwide. Royal Canin is a subsidiary of Mars, Incorporated. To learn more about Royal Canin, visit and "LIKE" us on Facebook at