Maine Coon kitten in black and white lying down in front of a growth curve illustration

Healthy growth lasts a lifetime

Losing weight is more difficult than preventing weight gain in the first place, so it's important that healthy habits and behaviours are set from day one.

British Shorthair adult jumping in black and white with a red ball with a stop watch illustration behind

Healthy activity requires play

Playtime is key to keeping your cat stimulated, active and at a healthy weight. The amount of exercise varies based on factors such as their age, weight and breed.