Health is the difference

Since 1968, we have studied the unique health needs of cats and dogs in the minutest of detail. Over that time, we have learnt that the smallest nutritional difference can make a huge difference to your pet’s life and health.

Labrador Retriever and British Shorthair adults eating from red bowls in black and white on a white background

What is tailored nutrition?

Each individual recipe is formulated to deliver the exact level of natural antioxidants, vitamins, fiber, prebiotics, and minerals that are essential to your pet’s unique health needs.

Tailored for every health need

The individual health of every cat and dog is as unique as they are. However, these health needs are often characteristic of their size, breed or lifestyle. Discover how our nutrition ranges can help every pet enjoy its best health possible.

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Tailored nutrition for their growth

Pets’ dietary needs change as they progress through life. So, we tailor formulas to support puppies, kittens, adult and ageing pets, specific to their unique needs.

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Tailored nutrition for every cat’s lifestyle

Cats have varying lifestyles and very particular tastes. Our formulas are tailored to deliver exactly what they need to support their lifestyle from birth to their older years.

Pet sensitivities range

Many different factors lead to sensitivities, which can interfere directly with your pet’s health. We created the Care nutrition range specifically for these pets, so we can help keep them at their healthiest.

Tailored nutrition for individual breeds

Every breed is unique, as are their health requirements. We have obsessively studied the health needs of individual breeds to create more than 60 unique formulas.

Tailored nutrition for dogs of every size

We tailor nutrition to keep every pet magnificent regardless of its size.

Tailored nutrition for medical conditions

We've created nutritional formulas to support your pet's treatment and help it maintain better health moving forward.