British Shorthair adult standing in a living room next to a red bowl
Adult cat standing on a kitchen counter top
Adult cat standing indoors eating from a silver bowl
Grey cat running outdoors in a garden
British Shorthair adult in black and white eating from a red bowl
Maine Coon kitten in black and white lying down in front of a growth curve illustration

Healthy growth lasts a lifetime

Losing weight is more difficult than preventing weight gain in the first place, so it's important that healthy habits and behaviours are set from day one.

British Shorthair adult jumping in black and white with a red ball with a stop watch illustration behind

Healthy activity requires play

Playtime is key to keeping your cat stimulated, active and at a healthy weight. The amount of exercise varies based on factors such as their age, weight and breed.

    Healthy portions are smaller than you think

    Many pet owners think their cat needs more food than it really does. This means that many cats are overfed; not only can this cause weight gain, but may lead to other health issues.