Quality raw materials
We choose ingredients based on their high nutritional content and the health benefits they deliver to pets. All efforts are made to source our raw materials from accredited suppliers close to our production centres, this supports the local economy, ensures freshness and reduces our carbon footprint.
Rigorous supplier selection
We use strict selection criteria to identify suppliers that can help us maintain our best-in-class quality and safety standards. As part of that we undertake in-depth audits to determine nutritional value, production quality, traceability and sustainability.