Health is the difference

Take German Shepherds, for example: we all love them for their courage, loyalty, and intelligence. But for all their strength of body and mind, they have notoriously sensitive stomachs, so we craft their formula with highly digestible proteins and specific fibers to help their insides be as strong as their outsides.

A Jack Russell in perfect health can jump up to six times their own height. Nourishing their incredible natural potential with specially selected proteins and antioxidants addresses their unique needs.

Many pets have uniquely shaped jaws and behaviour that create challenges to how they eat. That’s why we tailor not only our recipes at a nutritional level, but also design the shape and structure of each kibble to better meet the physical feeding needs of every pet.

The result is nutrition that is designed to address specific health needs with pin-point accuracy. Your pet receives the complete and balanced range of nutrients and amino acids he needs to build strong muscles, maintain a healthy body and support a strong immune system. Giving them all the energy they needs to thrive and live in the very best health possible.