Helping cats and dogs live their healthiest lives.
Sacred Birman kitten stood next to an adult Yorskhire Terrier in black and white.

Health is the difference

Since 1968, we have studied the unique health needs of cats and dogs in the minutest of detail. Over that time, we have learnt that the smallest nutritional difference can make a huge difference to your pet’s life and health.

Labrador Retriever and British Shorthair adults eating from red bowls in black and white on a white background

What is tailored nutrition?

Each individual recipe is formulated to deliver the exact level of natural antioxidants, vitamins, fiber, prebiotics, and minerals that are essential to your pet’s unique health needs.

Tailored for every health need

The individual health of every cat and dog is as unique as they are. However, these health needs are often characteristic of their size, breed or lifestyle. Discover how our product ranges can help every pet enjoy its best health possible.

Cat pure breed product composition

Tailored nutrition for

Pure breed cats

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Cat care nutrition product composition

Tailored nutrition for

Cats with specific care needs

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Cat health nutrition product composition

Tailored nutrition for

Healthy cats of different ages and lifestyles

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Cat ageing product composition

Tailored nutrition for

Aging and senior cats

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Kitten product composition

Tailored nutrition for

Kittens

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Skin and food sensitivities composition

Tailored nutrition for

Skin and food sensitivities

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Cat digestive health product composition

Tailored nutrition for

Digestive health

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Cat urinary health product composition

Tailored nutrition for

Urinary health

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Cat weight management product composition

Tailored nutrition for

Weight management

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Cat kidney health product composition

Tailored nutrition for

Kidney health

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Cat diabetes product composition

Tailored nutrition for

Diabetes support

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Cat multifunction product composition

Tailored nutrition for

Cats with multiple sensitivities

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Cat treat product composition
Dog pure breed product composition

Tailored nutrition for

Pure breed dogs

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Dog size product composition

Tailored nutrition for

Dogs of every size

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Dog ageing product composition

Tailored nutrition for

Aging and senior dogs

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Puppy product composition

Tailored nutrition for

Puppies

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Dog skin and food nutrition composition

Tailored nutrition for

Skin and food sensitivities

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Dog urinary health product composition

Tailored nutrition for

Urinary health

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Dog weight management product composition

Tailored nutrition for

Weight management

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Dog kidney health product composition

Tailored nutrition for

Kidney health

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Dog digestive health product composition

Tailored nutrition for

Digestive health

Learn more
Dog diabetes product composition

Tailored nutrition for

Diabetes support

Learn more
Dog multifunctional product composition

Tailored nutrition for

Dogs with multiple sensitivities

Learn more
Dog treat product composition

Dog Treats

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